WHY SIMPLE?

BECAUSE COMPLEXITY IS CORPORATE. SIMPLICITY IS STRATEGIC.

CURATED, NOT CORPORATE

Unlike standard brokerages, our intentionally boutique model allows us to remain agile, discerning, and fully committed to you, cutting through the noise to create a true competitive edge. Always listening closely, we carefully curate intelligent, refined experiences for our buyers, sellers + investors - experiences that reflect your goals and not a corporate bottom line.

INTELLIGENT REPRESENTATION

Navigating New York real estate is complex. Your representation should not be. We keep it SIMPLE with Intelligent Representation. Local knowledge, effective marketing and expert negotiating drive everything we do. From pricing to presentation to negotiation, our process is data-driven, experience-refined, and grounded in complete discretion. The result: representation that is elevated, effective, and unmistakably boutique.

REFINED EXPERIENCE

Savvy New Yorkers deserve more than the industry standard. We do not follow the industry script - we refine it. Through expert insight, selective curation, and discerning connection, we create an experience that exceeds expectations and redefines sophisticated representation in New York.

FEES THAT MAKE SENSE

Our compensation is aligned with the scope and complexity of each listing, scaling to reflect the level of strategy, leadership, and execution required - never a one-size-fits-all, preset percentage. We believe in a compensation structure that makes sense: tied to strategy, execution, and the results your property deserves.

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SAVVY NEW YORKERS DESERVE MORE THAN THE INDUSTRY (CORPORATE) STANDARD.

We deliver tailored guidance and results that rival the biggest names without the corporate noise.

Tailored Strategy, Not Bureaucracy. We cut through the big-box inertia, providing trusted guidance and a competitive edge across every aspect of your transaction.
Curated, Not Corporate. We approach real estate with a curator’s eye and a strategist’s mind, tailoring every listing, negotiation, and experience to fit your unique goals, not a corporate script.
Intelligent Representation, Elevated Results. Our focus is on trust, refined strategy, and superior outcomes. You get the knowledge of a powerhouse firm with the agility of a bespoke partner.

Work with Us

40+

Years of Experience

700+

Total Sales

$850M

Total Sales Volume

OUR MARKETING STRATEGY

Marketing comes down to materializing offers. With a combined 40 years of marketing and negotiating New York City real estate, SIMPLE founders Louisa and Chris identified the three most crucial fundamentals to materializing the best offers in the shortest amount of time — Strategic Pricing, Maximum Exposure and Expert Negotiating.

Strategic Pricing — Now that buyers have everything at their fingertips, the most essential and critical marketing tool is strategic pricing. We diligently analyze the comps, numbers, market conditions and anything related to your sale on a granular level to effectively price your home. Buyers are savvy, and it is essential to be positioned correctly to make or break the sale. We know champagne parties and string quartets do not sell apartments, strategic pricing does.

Maximum Exposure — Your property needs to be where the buyers and brokers are searching. Therefore, within minutes of listing with SIMPLE, your home is syndicated to real estate and social media platforms (Streeteasy, Zillow, IG, etc.) as well as the entire brokerage community (Corcoran, Elliman, BHS, Compass, etc.).

Expert Negotiating — Negotiating is one of the most overlooked skills when hiring a broker. Market knowledge and pricing analysis can all be fast tracked, but negotiating New York City real estate deals requires a seasoned broker with a proven track record. Having a team of experienced, tenacious negotiators in your corner gives you confidence that no money will be left on the table.

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Browse Our Active Listings

Explore our featured listings.

Pending

$1,995,000

120 RIVERSIDE Boulevard 16K, New York City, NY 10069

2 BEDS
2 BATHS
1,166 Sq.Ft.

Listing Courtesy Christopher B Palminteri with Simple Real Estate

Pending

$1,999,950

120 E 81ST Street 12A, New York City, NY 10028

2 BEDS
2 BATHS

Listing Courtesy Louisa M Gillen with Simple Real Estate

Pending

$1,395,000

70 E 96TH Street 12C, New York City, NY 10128

2 BEDS
2 BATHS

Listing Courtesy Louisa M Gillen with Simple Real Estate

View All

“Louisa and Chris were extremely professional and demonstrated how their expertise, clear understanding of the market and appropriate pricing can produce quick and desired results. I was impressed.”

What Our Client Are Saying

Leave a Message

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BEYOND THE STANDARD REAL ESTATE EXPERIENCE.

CURATED. INTELLIGENT. REFINED.

WHY SIMPLE?

BECAUSE COMPLEXITY IS CORPORATE. SIMPLICITY IS STRATEGIC.

SAVVY NEW YORKERS DESERVE MORE THAN THE INDUSTRY (CORPORATE) STANDARD.

We deliver tailored guidance and results that rival the biggest names without the corporate noise.

Tailored Strategy, Not Bureaucracy. We cut through the big-box inertia, providing trusted guidance and a competitive edge across every aspect of your transaction.

Curated, Not Corporate. We approach real estate with a curator’s eye and a strategist’s mind, tailoring every listing, negotiation, and experience to fit your unique goals, not a corporate script.

Intelligent Representation, Elevated Results. Our focus is on trust, refined strategy, and superior outcomes. You get the knowledge of a powerhouse firm with the agility of a bespoke partner.

40+

700+

$850M

OUR MARKETING STRATEGY

Browse Our Active Listings

$1,995,000

$1,999,950

$1,395,000

“Louisa and Chris were extremely professional and demonstrated how their expertise, clear understanding of the market and appropriate pricing can produce quick and desired results. I was impressed.”

Savvy New Yorkers Choose US.

Leave a Message

Thank you for your message. We will be in touch with you shortly.

BEYOND THE STANDARD REAL ESTATE EXPERIENCE.

CURATED. INTELLIGENT. REFINED.

WHY SIMPLE?

BECAUSE COMPLEXITY IS CORPORATE. SIMPLICITY IS STRATEGIC.

SAVVY NEW YORKERS DESERVE MORE THAN THE INDUSTRY (CORPORATE) STANDARD.

We deliver tailored guidance and results that rival the biggest names without the corporate noise.

Tailored Strategy, Not Bureaucracy. We cut through the big-box inertia, providing trusted guidance and a competitive edge across every aspect of your transaction.

Curated, Not Corporate. We approach real estate with a curator’s eye and a strategist’s mind, tailoring every listing, negotiation, and experience to fit your unique goals, not a corporate script.

Intelligent Representation, Elevated Results. Our focus is on trust, refined strategy, and superior outcomes. You get the knowledge of a powerhouse firm with the agility of a bespoke partner.

40+

700+

$850M

OUR MARKETING STRATEGY

Browse Our Active Listings

$1,995,000

$1,999,950

$1,395,000

“Louisa and Chris were extremely professional and demonstrated how their expertise, clear understanding of the market and appropriate pricing can produce quick and desired results. I was impressed.”

Savvy New Yorkers Choose US.

Get in Touch

Contact Details